Dina Kaganer
The objective of this research was to understand the level of education young adults have with first aid and the experience they have applying that knowledge to their non-severe injuries today. A mixed-method research approach was used to explore the domain of first aid and test two hypotheses.
Research Methods
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Domain Survey
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Concept Mapping
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Online Survey
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In-depth Interviews
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CoDesign Session
Initial Exploration & Focus
Explored the topic of first aid through observations, concept mapping, and domain surveys to narrow in on a focus area.
Found that EMS receives many unnecessary and non-severe calls because the injured individual is either in emotional distress or they have a lack of knowledge in treating oneself.
Hypotheses
1
Our level of knowledge about first aid and injury treatment is heavily dependent on our parent’s experience and level of involvement when we’re young.
2
Our emotions play a greater role than our level of knowledge when treating our own injuries.
Exploratory Research
Online Survey:
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Gathered quantitative data on people’s level of first aid knowledge.
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Served as a screener for interviews.
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Identified which sources impacted people’s level of knowledge in the past and present.
In-depth Interviews:
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Dove deeper into how people learned to administer first aid.
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Heard the level of effectiveness of those methods.
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Understood how emotional and mental states change and how they impact our level of first aid treatment.
100 questions formulated to inform survey design and interview protocols
Interviewee notes
100 questions formulated to inform survey design and interview protocols
Generative Research
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Ran a CoDesign session with 4 participants to test and refine initial insights.
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Utilized Figma to run the session.
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Understood that level of confidence and first aid response varies based on who is injured.
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Greater insight into how our emotions influence our first aid response.
Analysis & Synthesis
Synthesized qualitative and quantitative data, clustered findings, and generated insights.
Key Insights
Confidence levels in administering first aid are directly tied to childhood learning experience
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Regardless of parent’s involvement, we all have rudimentary knowledge of treating injuries.
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Kids who have medical professionals or active parents learn first aid sooner and faster, resulting in greater confidence levels. However, if not put into practice, that knowledge will be lost.
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There is a need to support parents who are not medical professionals, so children equally receive high quality first aid education.
Product Opportunity Gaps
How might we support parents who are not medical professionals or outdoor enthusiasts in teaching their children first aid?
How might we enable easy digital access and quick response from medical personnel so those injured can share symptoms, validate first aid response, and minimize the “wait & see” mentality?
How might we create a solution that maintains our confidence levels and supports the administration of first aid, even if we are in emotional distress?